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Gry miejskie jako innowacyjne produkty turystyczne

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Urban games and other forms of field games, such as Questing, are innovative ideas for presentation, disclosure and interpretation of natural and cultural heritage. The results of the survey presented in the study show that soon urban games can become an alternative to a traditional guided sightseeing of an urban area. There may be several reasons for such a choice: an interesting way of exploring a city, aspects of play and physical activity, better memorization of information, as well as the possibility of being independent from guide’s preferences, self-activity and taking the paths other than the ones which are popular among tourists. A well-prepared urban game is a part of the particular trend in tourism based on entertainment, emotions, education and engagement (4×e). Players become active participants in the adventure directed by the organizers, however, they solve the tasks using their own ideas and variants of routes. In Poland, urban games are used mainly in cognitive and business tourism based on integration parties and team building activities. The current offer of urban games on the tourism market in our country is limited. Examples of this particular form of sightseeing have been observed mostly in the biggest Polish cities. By monitoring the availability of individual events, their constant changing and adjusting to customers’ preferences can be noticed. The growing number of urban games introduced in Poland is not followed by the increase in tourists’ awareness that it is possible to use this form of city sightseeing. The source of knowledge about urban games is mainly the information provided by other people, as well as the Internet.
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Nowadays, tourism is a crucial sector of national economy, and for many countries and regions it is one of the goals of economic activity, at the same time being a means of social and economic revival. Therefore, in order to professionally present the tourist potential and offer, and to attract tourists, tourist products should be organized, promoted and introduced in a relevant way. It is necessary to bear in mind that tourism is a service sector, a sector in which different kinds of innovations are adapted very quickly. The aim of this article is to present the innovation in the accommodation industry and to show that historical objects in Poland are more and more often adapted into accommodation facilities, which undoubtedly influences the development of tourism in the region where these objects are used. I will draw the reader’s attention to the beneficial conditions and positive effects of running hotels in historical buildings, as well as the negative aspects and threats that stem from converting historical objects into hotels. I will show the outcome of surveys conducted on a group of 150 respondents that were to determine how many persons made use of such object sand that allowed getting acquainted with the respondents’ opinion about the conversion of historical objects into accommodation facilities. Finally, I will suggest a growth strategy for hotels which function in historical buildings.
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