EN
We obtain a blow-up theorem for regular submanifolds in the Heisenberg group, where intrinsic dilations are used. Main consequence of this result is an explicit formula for the density of (p+1)-dimensional spherical Hausdorff measure restricted to a p-dimensional submanifold with respect to the Riemannian surface measure. We explicitly compute this formula in some simple examples and we present a lower semicontinuity result for the spherical Hausdorff measure with respect to the weak convergence of currents. Another application is the proof of an intrinsic coarea formula for vector-valued mappings on the Heisenberg group.