EN
Let 𝓐 be a Banach algebra and let ϕ be a nonzero character on 𝓐. We introduce and study a new notion of amenability for 𝓐 based on existence of a ϕ-approximate diagonal by modifying the concepts of ϕ-amenability and pseudo-amenability. We then apply these results to characterize ϕ-pseudo-amenability of various Banach algebras related to locally compact groups such as group algebras, measure algebras, certain dual algebras and Lebesgue-Fourier algebras.