EN
Let 𝓐 represent the class of all normalized analytic functions f in the unit disc Δ. In the present work, we first obtain a necessary condition for convex functions in Δ. Conditions are established for a certain combination of functions to be starlike or convex in Δ. Also, using the Hadamard product as a tool, we obtain sufficient conditions for functions to be in the class of functions whose real part is positive. Moreover, we derive conditions on f and μ so that the non-linear integral transform $∫_0^z (ζ/f(ζ))^{μ} dζ$ is univalent in Δ. Finally, we give sufficient conditions for functions to be strongly starlike of order α.